Commenting on various kinds of content on the Web (notes, posts etc.) is an integral part of social media, which emphasizes an interactive nature of online media and enables any participant to express opinion.
In our recent article we’ve already touched upon a topic of monitoring comments in mass media in the internet and their importance. They can sometimes provide much more food for thought and insights than an original article.
Tracking discussions in a variety of media is critical to a complete monitoring and analysis of the information field of the brand. This is complicated however by the fact that comments are reflected in search engines and a majority of monitoring platforms in the form of a general tape of mentions, i.e. in the form of a general incoherent flow of messages where it’s easy to get lost. But in terms of convenience of using the system and tracking people’s reaction to this or that information, it’s much more convenient to see the entire discussion connected with the original article/note.
There is hardly a person who would be surprised at online mass media monitoring; the first such systems emerged as early as in the distant 20th century. However the web has been developing at a terrific speed, and now online monitoring services allow meeting a wider range of challenges. One challenge is to monitor comments to articles.
Why is it important to track comments?
While commentators value more their reputation, say, on forums, in blog services or in social webs knowing about a possible ban or trasuring their relations with online friends, users are more emotional, categorical and frank to comment on articles hiding behind a nickname.
The analysis of comments is a rich source of insights. Apart from commentators’ frankness, important factors also include an occasionally large size of the “focus group” and a “brainstorm” effect.
If you have ever worked in our system, you could notice that a right side of the SemanticForce dashboard had a plethora of filters: geography, author, source etc.
Today we are discussing a geographic filter: how it works, what it can do, and how you can use it.
Geographic identification offered by SemanticForce makes use of different principles for various types of media:
SemanticForce, the online media monitoring platform now tracks Google Plus social network.
Google Plus is a fast-growing social network that was launched on June 28, 2011, and it has acquired more than 20 mln registered users from all over the world just for three weeks. All users have been taking an active part in communicating, sharing ideas, discussing various brands, expressing their opinions…
Within a couple of months Google plans to launch full-fledged business accounts in Google+. But you needn’t wait to start engagement. You can already listen to what other people speak about your brand or you in Google Plus. SemanticForce online media monitoring platform gives you such opportunity.
But you needn’t wait to start engagement. You can already listen to what other people speak about your brand or you in Google Plus. SemanticForce online media monitoring platform gives you such opportunity.