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There is hardly a person who would be surprised at online mass media monitoring; the first such systems emerged as early as in the distant 20th century. However the web has been developing at a terrific speed, and now online monitoring services allow meeting a wider range of challenges. One challenge is to monitor comments to articles.

Whyisitimportanttotrackcomments?

While commentators value more their reputation, say, on forums, in blog services or in social webs knowing about a possible ban or trasuring their relations with online friends, users are more emotional, categorical and frank to comment on articles hiding behind a nickname.

The analysis of comments is a rich source of insights. Apart from commentators’ frankness, important factors also include an occasionally large size of the “focus group” and a “brainstorm” effect.